Friday, October 11, 2013

Lincoln takes on Lexus in new ads


Ford’s luxury Lincoln brand spent most of this year reintroducing itself to American buyers. Now, it’s taking on Lexus in a new bid to get noticed.


In a series of television ads that debut Wednesday and run for the rest of this year, young couples “interview” a Lincoln MKZ and a Lexus ES, pointing out features the MKZ has that the ES doesn’t.


“Which of you is the most fuel-efficient luxury hybrid in America?” one man asks.


“I am,” says a sign above the Lincoln. “No comment,” says a sign above the Lexus. The MKZ hybrid gets an estimated 45 miles per gallon on the highway, while the ES gets 39 mpg.


It’s a new strategy for Lincoln, which is trying to get back on buyers’ shopping lists after decades of declining sales. Previous ads reintroduced the brand using Abraham Lincoln or focused on the brand’s promise of personalized service. A Super Bowl ad used comedian Jimmy Fallon to appeal to younger buyers. But the latest ads are the first to go head-to-head with Lincoln’s biggest competitor.


Lexus had no comment on the Lincoln campaign.


Andrew Frick, Lincoln’s group marketing manager, said Lincoln is targeting Lexus because Lexus ES and Toyota Prius owners are among the most likely to trade in for a new MKZ.


The midsize MKZ, which went on sale in the spring, is already changing opinions about the brand, Frick said. It just surpassed the Navigator SUV as Lincoln’s best-known vehicle.


Frick says the MKZ is also attracting younger, more affluent buyers. The average age of an MKZ hybrid buyer is now 57, down from 61 with the previous model. The average household income of buyers has jumped by $20,000 to $122,000.


And Lincoln’s Date Nights, which invite customers to drive an MKZ for 48 hours and enjoy a free meal at a restaurant, have been a success. The company expects 1,000 Date Night participants will buy Lincolns by the end of this year.


But Lincoln still has a long way to go. Car buying site Edmunds.com says only about 1 percent of people searching its site are considering Lincolns — a number that didn’t change even after the MKZ went on sale. That compares with 4 percent for Lexus and 6 percent for BMW.


And while the MKZ’s U.S. sales are up 1 percent to 23,775 through September compared with last year, Lexus ES sales are more than double that.


“Lincoln is getting a really late start, and this is going to be a really slow, long journey,” said Michelle Krebs, a senior analyst with Edmunds.

Auto recalls on hold during government shutdown


Lives and property are at greater risk because auto recalls and investigations of safety defects have been put on hold during the partial government shutdown, safety advocates said.


The National Highway Traffic Safety Administration has furloughed employees who investigate safety complaints and order carmakers to recall vehicles. The public can still file safety complaints through the agency’s website, but no one has been investigating them since the shutdown began over a week ago. Investigations previously underway have been halted.


Manufacturers can still voluntarily recall vehicles, but major recalls are typically negotiated between the government and automakers.


The safety administration oversees nearly 700 recalls every year, affecting 20 million vehicles, said safety advocate Joan Claybrook, who was the head of NHTSA during the Carter administration. For every NHTSA workday lost to the furlough, an average of three recalls covering 80,000 vehicles are delayed indefinitely, she said.


“Safety is being undermined,” Claybrook said. “If unsafe cars are on the highway, if the agency isn’t operating so it can’t put out consumer alerts, if it can’t finish up a recall notice that it wants to publish or negotiate with an auto company they want to do a recall, that puts the public at risk.”


“And that could go on and on,” she said. “Who knows where this is going to end.”


NHTSA is required by law to halt ongoing auto investigations during the government shutdown, Transportation Department spokeswoman Meghan Keck said. “Automakers can continue to publicize their own recalls and consumers can continue to submit concerns through our SaferCar.gov site, which we will pursue once the shutdown is over.”


Gloria Bergquist, vice president the Alliance of Automobile Manufacturers, said at present “it’s just a matter of days … and auto companies are still looking out for the best interest of their own customers.”


“Automakers, like consumers, believe NHTSA provides an important function and should be fully funded,” she said.


Some safety research paid for by federal gas and diesel taxes is still being carried out by the agency, she said.

Diesel option enhances highly regarded Audi Q5


Turbocharged diesel power has been added to Audi’s top seller, its great-handling Q5 compact sport ute.


The 2014 Audi Q5 TDI quattro performs smoothly, with no noticeable lag from its direct-injection 3.0-liter V-6 diesel engine and 8-speed automatic transmission. The torque is immediate. The TDI, which has been a popular option for the bigger Q7 for several years, boasts 240 horsepower and 428 lb.-ft. of torque.


With the Q5 set in “dynamic” mode, its low-end acceleration is strong and the diesel efficiency gives it capability of cruising the highway at miles-per-gallon in the low 30s. With 75 percent of my driving of the highway type, the Audi averaged 28.2. Its EPA estimate is 24/31.


The Q5 with its new TDI power option was the sixth-best seller among light-vehicle diesels in the U.S. in September.


The top 10 in diesel sales for the month were Volkswagen Jetta with 3,716, VW Passat 2,784, BMW X5 939, VW Golf 528, Chevrolet Cruze 479, Audi Q5 474, Mercedes-Benz GL 467, Porsche Cayenne 447, Audi Q7 424 and BMW 3 series 421. For the first nine months of this year, Jetta and Passat dominated, with 60 percent of diesel sales. These figures don’t include the thousands of turbodiesel sales made by Ford, Chevy and Dodge heavy-duty pickups.


The Audi Q5, since its introduction five years ago, has been very competitive with like-size SUVs from BMW, Mercedes-Benz, Volvo and others. It offers a choice of turbocharged gasoline 4-cylinder and V-6 engines.


The new diesel offers high fuel efficiency, tow capacity of 4,400 pounds and clean, quiet performance comparable to the gas versions. The increased mpg averages make up for the slightly higher diesel fuel prices in today’s market.


Small, handy-to-use paddle shifters add to driver involvement with the 8-speed transmission. The all-wheel-drive Audi rides on Goodyear Eagle 235/55R19 tires.


Settled into the Q5′s leather seats with heavily bolstered seatbacks, the driver and front-seat passenger can add comfort for the drive with thigh extenders for the cushions. The fit of materials is excellent in the high-quality interior, though a light complement to the black finish would be welcomed. The panorama sunroof is a help. Voice-controlled MMI navigation with Google maps can turn complicated in touch-control; in addition to AM/FM/CD/satellite audio is a USB port in the glove box.


The roomy second row features reclining seatbacks. Cargo space at the rear measures 29 cubic feet, with a small storage compartment beneath the floor. Access is eased with a power liftgate.


The premium for the diesel engine is $3,000 to $5,000, depending on optional packages.


The navigation, audio, rearview camera, shift paddles and sport seats pushed the Q5 TDI’s price from a base of $46,500 to a sticker of $51,945. Power-folding heated side mirrors headed the list of standard equipment, along with trizone climate control, LED headlights and taillights and power sunshade.


Audi says diesels exceed mpg ratings

Three Audi TDI clean-diesel models exceeded federally published fuel economy ratings in completing the “Truth in 48″ cross-country efficiency drive covering more than 2,850 miles between Southern California and New York, according to Audi USA officials.

The challenge taken on by eight drivers involved a nonstop drive from Audi Pacific in Torrance, Calif., to Audi Manhattan in New York City. From beginning to end, the drivers could stop no more than four times to fill up with clean diesel fuel provided by Shell Oil Co. They reached their destination within 48 hours, traveling at normal highway speeds in the newest Audi TDI models – the Audi A6 TDI, Audi A7 TDI and Audi Q5 TDI.

The driving teams made up of other hypermilers and journalists split into a team driving the Audi A6 TDI and a team for the Audi A7 TDI. The Audi Q5 TDI served as a support vehicle carrying spare tires, supplies and luggage. The results, according to Audi officials:

  • A6 TDI: 43.561 mpg at an average speed of 62.44 mph. That’s 15 percent better than the EPA highway mileage and 50 percent better than the EPA combined rating. (The EPA rates the A6 TDI at 24 mpg city/38 mpg highway/29 mpg combined driving).
  • A7 TDI: 42.653 mpg at an average speed of 62.17 mph. That’s 12 percent better than the EPA highway mileage and a whopping 47 percent better than the EPA combined rating. (The EPA rates the A7 TDI at 24 mpg city/38 mpg highway/29 mpg combined driving).
  • Q5 TDI: 38.623 mpg at an average speed of 61.90 mph. That’s 24.5 percent better than the EPA highway mileage and 43 percent better than the EPA combined (The EPA rated the Q5 TDI at 24 mpg city/31 mpg highway/27 mpg combined driving).

    Saturday Drive can also be viewed online at DenverPost.com/budwells. Bud Wells can be reached via e-mail at bwells@denverpost.com.

  • Ford could be thinking about a future without Alan Mulally


    SOUTHFIELD, Mich. — Ford Motor Co. directors gathering this week in Dearborn, Mich.,are likely to discuss future plans by Chief Executive Officer Alan Mulally, who is being considered for the top job at Microsoft Corp., according to a person familiar with the board’s thinking.


    The matter will probably be covered informally over dinner Oct. 9 or before presentations begin on Oct. 10, said the person, who asked not to be identified because board gatherings are private.


    Executive Chairman Bill Ford, Mulally and Chief Operating Officer Mark Fields — the heir apparent to the top Ford job — all have reiterated Ford’s plan for no change through 2014 at the top of the second-largest U.S. automaker. Getting clear direction from the CEO will be crucial to the board’s efforts to pull off a smooth switch to a post-Mulally era, whenever he leaves. Ford’s history of transitions is bumpy.


    “This is not something that can be just left hanging,” said Maryann Keller, an auto-industry consultant who has served as director on six boards. “If there’s going to be a new leader for Ford, then that new leader has to be appointed and named quickly.”


    Microsoft CEO Steve Ballmer announced in August that he was retiring within a year. Directors, led by Chairman Bill Gates, have discussed as CEO candidates Mulally, 68, former Nokia CEO Stephen Elop, Microsoft business development and evangelism chief Tony Bates, and former Microsoft No. 3 executive Paul Maritz, according to people with knowledge of the matter.


    The search process is still in the early stages and the board isn’t close to making a decision, said the people, who asked not to be identified because the process is confidential.


    “Nothing has changed from what we announced in November,” Jay Cooney, a Ford spokesman, said by telephone. “Alan is focused on continuing to execute the One Ford plan, and we don’t engage in speculation or publicly discuss board matters.”


    For Ford, “it’s a highly distractive element that enters into the conversations that go on,” said Jon Luther, chairman of Roark Capital’s Arby’s Restaurant Group Inc., who has managed CEO transitions both as a director and as a former CEO of Dunkin’ Donuts. “You have a very high-level, public board that has to address these issues, because so many constituents of the Ford business are affected by it.”


    The stakes are high for Dearborn-based Ford, which has had just 10 leaders in its 110-year history, and some of the transitions resulted in tumult.


    Founder Henry Ford overstayed through poor health and mounting losses in the 1940s. His oldest grandson, Henry Ford II, in the 1970s feuded with and pushed out Lee Iacocca, who became an icon at Chrysler Corp.


    Alex Trotman in the 1990s avoided preparing multiple successors. His heir, Jacques Nasser, attempted to remake Ford into a consumer-products company and failed, with his tenure ending after crises with sport-utility vehicle rollovers caused by Firestone tires.


    This time will be different, Bill Ford, 56, said last week in an interview with Bloomberg Television. He called his company’s top management team the best in his 34-year career.


    “Whoever the next CEO is, it will be seamless,” Bill Ford said. “They’ve loved working in this style with this vision since 2006,” when Mulally arrived from Boeing. “There is no appetite within the management team for deviating.”


    The Ford board has sought to groom internal talent since Bill Ford went outside the company to recruit Mulally away from Boeing following a 37-year career at the Chicago-based aircraft manufacturer. Bill Ford yielded the CEO post he had held since replacing Nasser in late 2001.


    “This is a board that has been dealing with succession issues for some years,” said Keller. “They know who the heirs- apparent are. They put in place a process a year ago that was meant to create a logical and orderly transition for Mulally’s replacement.”


    Late last year, Ford elevated Fields to chief operating officer, positioning him as the top candidate to succeed Mulally. Fields, 52, told reporters last month that Ford’s business-plan review meetings, conducted every Thursday and initiated by Mulally, have been “core to changing the culture at Ford.”


    It was during one of the earliest of these meetings in 2006 that Fields, the head of Ford’s Americas operations, strayed from the company’s internal track record of hiding problems. In sharing that a balky tailgate was interrupting production of the Edge utility vehicle, he won Mulally’s early praise.


    Mulally and other executives within Ford have shared this anecdote countless times as a watershed moment that marked a turning point in Ford’s culture. The company culture is bound to evolve with a new leader at the helm, Keller said.


    “You always think how much of this is one person and one personality, who is somewhat unique in his ability to get people to cooperate to each other, and do you get back to the old fist- fighting days?” she said. “One hopes that Ford doesn’t go back to the food-fights of the late-90s and early-2000s, when it ran more like Congress than a functioning business.”


    Mulally was present for last week’s business-plan review meeting, Joe Hinrichs, Ford’s president of the Americas, told Bloomberg Television today in an interview.


    “The business is going on as usual,” he said. Asked whether Microsoft was discussed, Hinrichs said “nothing came up” and added that Mulally that is “dedicated to Ford.”


    Publicity around the process has been unfortunate for Microsoft and for Mulally, whose recruitment by Ford in 2006 had been entirely private until it was announced, said Richard McCallister, a managing director for Boyden Global Executive Search in Chicago.


    “This is a little bit unfair to Alan because it’s not often discussed in such a public manner,” said McCallister, who has served on the boards of three public companies. “He’s going to be put on the spot with Microsoft and he’s going through a lot right now for no good reason.”


    Mulally’s relentlessly upbeat approach and his success at instilling a culture of executive collaboration at Ford may be attractive to Microsoft, which has seen potential internal successors leave.


    “Every corporation in the world should want Alan,” Bill Ford said in the Bloomberg Television interview.


    While Mulally lacks experience in the computer industry, he has pushed Ford to expand its use of fuel-saving technology, including hybrids and electric cars, as well as infotainment that runs on a Microsoft operating system. The automaker last month bought a software startup called Livio to help it devise systems that better link car passengers’ mobile phones to their vehicles.


    Mulally has delivered multiple keynote speeches at the annual Consumer Electronics Show in Las Vegas. In September, when Mulally reiterated the plan to continue as Ford CEO through 2014, he was in Berlin at the IFA technology show.


    “Anywhere he wants to be in charge in the CEO job, he will make the company perform better,” said Aaron Gellman, a professor of management and strategy at Northwestern University’s Kellogg School of Management in Evanston, Ill.


    Ford doesn’t have a contract with Mulally. When the company announced in November its plan for Mulally to stay through 2014, the CEO said his contract was “a very firm handshake with the chairman.”


    “He’s here as long as he and I would like it to happen,” Bill Ford said last week.


    Mulally made almost $21 million in 2012, according to data compiled by Bloomberg.


    Whether Mulally leaves Ford before or after the end of 2014, it’s unlikely he would just retire, said Gellman, who has known Mulally for decades. He said he was unaware of his friend’s plans.


    “It would be hard to keep him on the bench for very long,” Gellman said by telephone.


    Admiration of Mulally extends beyond his friends. His efforts to bridge divides within the company and the $23.4 billion that Ford borrowed within his first few months on the job helped Ford avoid bankruptcy in 2009, when General Motors and Chrysler Group’s predecessors took U.S. bailouts.


    Ford earned $35.2 billion from 2009 through 2012 after losing $30.1 billion in the previous three years.


    “There’s a love fest that’s gone on around this company for many years now, and deservedly,” Keller said. “They brought in a guy who actually healed the company, managed to quell some of the fighting factions and actually got everybody on the same page. He was able to pull off something that others couldn’t.”


    For the next transition to be smooth, Ford’s executive chairman will have to manage the process, said Luther, the Arby’s chairman who is also a director at Chili’s restaurant owner Brinker International Inc. and amusement-park operator Six Flags Entertainment Corp.


    “Bill Ford has got to step up and take control of the communications,” Luther said. “He and Mulally have to agree on what kind of communications. They have to make a call here at some point.”


    With assistance from Matthew Miller and Alyssa Zahler in New York and Dina Bass in Seattle.

    Friday, September 20, 2013

    Silverado, Cruze diesel, Impala boost Chevrolet


    “It’s one of our big stars in the Denver market,” said Craig Eppling, General Motors’ regional communications manager, of the 2014 Chevrolet Silverado at a lunch Wednesday at the Denver ChopHouse & Brewery.


    I spent the week of Sept. 9 with a new Silverado 1500 4-by-4. It carried three of us – Jan, Ila DuBois and me – through a severe rainfall on Saturday night, Sept. 14, near Stoneham while returning from a dinner at Ron and Jeanne Davis’ home in Sterling.


    The downpour cut off all vision ahead of us on the dark night on Colo. 14; I finally eased off onto a wide turnoff east of Stoneham and waited for a bit of letup before continuing west. (The ’14 Silverado was featured in yesterday’s Saturday Drive in The Post.)


    Eppling, of Dallas, has succeeded Richard James in overseeing Chevrolet communications through the western U.S., and was here for a view of Denver. “I’ve snow-skied the Colorado mountains several times and look forward to getting to know more of the city.”


    Eppling was interested in the fact I’ve driven three Chevrolets in the past four weeks, including the Cruze Turbo Diesel and Impala, besides the Silverado. “Those three, in particular, and our current profitability make this a positive time for Chevrolet,” he said.


    A native of New Orleans, Eppling began working as a teenager in his father’s Chevrolet dealership. He has been with GM for almost 30 years.


    3-millionth mile for Irv, ’66 Volvo


    Remember the guy who keeps driving that old Volvo, a million miles after a million miles?


    Irv Gordon and his 1966 Volvo P1800 coupe passed the 3-millionth mile last week on the Seward Highway, Alaska Highway 1. It’s been Gordon, of New Jersey, and his cherry red Volvo along the road since he bought it 47 years ago.


    “It’s not about getting to the 3 million miles; it’s about the trips that got me to the 3 million miles,” Gordon said. “I never had a goal to get to 1 million, to 2 million. I just enjoyed driving and experiencing life through my Volvo.”


    More information is available at 3MillionReasons.com.


    Bud Wells can be reached via e-mail at bwells@denverpost.com.